How to gain leads from Facebook ads

Marketers struggling to gain leads for their business. They thought that lead generation has to invest in lead generation tools.

But, don’t worry, Facebook has an option to collect the leads for the business.

From Facebook forms, we can collect the leads very easily. We can integrate the form in the ads and run the campaigns for leads.

Here, we can discuss how we can do the Facebook lead campaign.

See the step by step process with details.

Step-1

Login into Facebook and go to your business page.

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Step-2

Open your Business Page and go to ad centre and click on create ad

Rich results on Google's SERP when searching for Face book leads ad campaign

Step-3

Choose the goal i.e. Get More leads

Rich results on Google's SERP when searching for Face book leads ad campaign

Step-4

Get more leads on Facebook, click on Facebook, if you are not having website

Rich results on Google's SERP when searching for Face book leads ad campaign

Step-5

Go to Contact form and create new one if you do not have

Rich results on Google's SERP when searching for Face book leads ad campaign

Step- 6

Facebook is shown default name, but you should give your customized form name based on your campaign.

Rich results on Google's SERP when searching for Face book leads ad campaign

Step- 7

Give Headline and Description to the form, Preview is visible at your right side.

Rich results on Google's SERP when searching for Face book leads ad campaign

Step-8

Enter your options (mark the required boxes) to collect customer data. If you want to collect additional information then you can add a short answer’s questions field. Add a privacy policy if you have it, otherwise not required.

Rich results on Google's SERP when searching for Face book leads ad campaign

Step-9

Click next to go to ad creative. From here the steps are common for all types of goals. But the CTA button is for Lead generation is “Signup.”

Rich results on Google's SERP when searching for Face book leads ad campaign

Step- 10

After completion of the ad, you can download the Raw leads from leads centre of your business page. Then you can followup manually or you can follow the FB funnel to get final convertions.

Rich results on Google's SERP when searching for Face book leads ad campaign

I hope this article gives you some information on lead generation through FB ads. If you think it is helpful, please share in your community to help more people.

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